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The term "Search Engine Marketing", or "SEM" is pretty much wherever you do in marketing aspects with your web presence along with search engines and SEO. However, a lot of people just the express to the process of paying for your website to occupy the top spots within certain search engines.
1. Search Engine Ads. In here you pay the search engine for , these ads will be indexed against certain keywords if a user searches for a particular keyword, your ad may appear. Most of the times, you pay according to the number of impressions (views) the ad receives , regardless of the number of clicks it may receive.
2 .Paid Inclusion. Some search engines (not Google) also allow you to pay for your site to be added to their database – rather than waiting for it to be indexed in the normal way. This means your site will display sooner than it usually would if you simply relied on Search Engine Optimization.
3. Pay-Per-Click Advertising. This is the option most companies pay a search engine to give your website inmedite position at the top of the search results page. You can purchase top listings through programs that are run by the major search engines like Google Adwords, Yahoo! Search Marketing and Microsoft adCentre.
Very important characteristic you have complete and ongoing control of your ads and can specify which keywords you want to link to your ad, what copy - text you want to feature, and how much you want to pay.
You pay what is click know by "pay-per-click" means you only pay when a user clicks through and lands on your website.
Marketing a web people will build landing pages for a specific campaign or promotion, which is not the main pages or home.
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